Customer-Led Decisions for Shopify

Talk to your customers.
Then ship the work.

GoAudience turns your customer data into personas you can actually talk to, then runs the decisions those conversations surface through Klaviyo, Meta, and TikTok.

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Growing a brand online shouldn't feel like guesswork.

Not at $30M. Not when you have Shopify, Klaviyo, Meta and TikTok ad accounts, an SMS platform, an attribution tool, a reviews app, and a team that wants real answers.

You shouldn't have to spend your morning in four dashboards only to find four different versions of the truth.

Source: Shopify

"Did the Meta campaign work?"

$142,500.00
Source: Triple Whale

"Did the Meta campaign work?"

$89,240.00 -37.4% diff
Source: Meta Ads Manager

"Did the Meta campaign work?"

$51,102.00
?

Customer-Led Decisions, in three steps.

Talk. Decide. Act. One continuous loop from customer signal to shipped work.

Talk to Margaret
Loyal full-price buyer
What made you stay?
Your products became my morning ritual. I don't switch easily.
1Talk

Personas you can talk to.

Stable personas built from your real customer data. Honest about what they know, clear about what they don't.

23
Recovered last week
WIN
18
Entering At Risk
NEEDS ATTENTION
2Decide

Decisions, not dashboards.

Findings surface what to do next, not just what happened. Ranked by impact, with the work already drafted.

BUILD FLOW
James strategic discount flow
James At Risk ~340 people
Sync to Klaviyo →
3Act

Action through your stack.

Klaviyo flows ready to deploy. Meta and TikTok audiences synced. Persona properties written back. No replatforming, no rebuild.

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Talk to your customers.
Then ship the work.

James is a sample persona we built to demonstrate GoAudience. He represents the discount-driven first-time buyer at apparel brands. He's 28% of the customer base and 14% of revenue.

J
Talk to James
Discount-driven first-time buyer · answers grounded in real data
James, why haven't you bought again since the jacket?
J

I paid $89 for a $180 jacket during your Black Friday sale. Good jacket. The problem is now I know what the discount looks like, so paying full price for the same brand feels wrong. I haven't come back because nothing you sent me since gave me a reason to.

Your post-purchase emails were generic. Shipping updates, then more sale emails on a regular cadence. None of them said anything to me specifically. No styling content tied to the jacket I bought. Nothing about your brand, who you are, why you exist. You have all my data and you used almost none of it.

Want to know what would have actually kept me?

Yes, what would have kept you?
J

A 4-email sequence over 35 days that wasn't built around discounts.

Email 1 (Day 1): A real thank-you that referenced the specific item I bought. Not "we miss you" generic language. Something like "How's that jacket working out?" with one styling suggestion or care tip. Conversational, not promotional.

Email 2 (Day 14): Show me what's new since I bought. A founder note about what you're working on. Early access to something related to what I purchased. Make me curious about the brand, not just the next sale.

Email 3 (Day 21): Now you can offer a specific incentive, but make it feel personal. "Complete the look" with items that go with what I bought, at a targeted discount that feels like a continuation of my first purchase experience, not a desperate winback attempt.

Email 4 (Day 35): Last touch before I'm truly gone. This should be honest. "We haven't connected since your jacket purchase. Here's what we're about, here's what customers like you typically buy next, here's a straightforward offer if you want to give us another shot."

The key is the 35-day window. After that, customers like me are essentially lost. Most winback attempts come too late or feel too generic.

GoAudience
Based on what James just described, I can draft a 4-email winback flow for discount-driven customers who go silent after their first purchase. 35-day sequence, strategic discount timing, no generic "we miss you" language. Want me to build it?
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The Monday Brief

Your week, already mapped.

Every Monday at 9am, GoAudience drops a brief in your inbox: who's crossing into At Risk, which email gaps are quietly losing revenue, and what to actually do this week. By the time you finish your coffee, the decisions are made.

Free. Everything you need to evaluate.

Connect Shopify and Klaviyo. Here's what you get:

The Monday Brief.
Every Monday morning: what's about to happen in your customer base, what needs your attention, and what to do about it.
A 90-day email audit.
What's working in your email program, what's not, and where the lift is.
A brand report.
Your top three opportunities across acquisition, margin, and retention.
Four sample persona conversations.
Talk to Margaret (CPG), James (apparel), Priya (beauty), and Eleanor (furniture) to experience the conversation before generating your own.

No credit card, no contract.

Personas built from your own customer data unlock when you upgrade. The number of personas your brand has depends on your customer base.
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