Pricing

Pricing for Customer-Led Decisions.

Most ecommerce tools tell you what your customers did. GoAudience lets you ask them why, and what they would do next.

01The foundation

The foundation, across every paid tier.

Built on integrations, intelligence, and conversation that make personas useful from day one.

Integrations
  • Shopify
    Your customer base, every order, every product
  • Klaviyo
    Email and SMS engagement, dimension tags, profiles
  • Meta Ads
    Lookalike audiences and persona-targeted campaigns
  • TikTok Ads
    Lookalike audiences and persona-targeted campaigns
  • Experian enrichment
    Real demographic and lifestyle data on your customers
Intelligence
  • Brand audit on connection
    A full read of your customer base in minutes
  • Top opportunities with dollar impact
    Where your revenue is leaking, in dollars
  • Behavioral segments and Sankey
    See how your customers move through their journey
  • Lifecycle timing per segment
    How long from email subscribed to first purchase, and from first to second order
  • Discount sensitivity analysis
    Catch the discounts you are giving customers who would have paid full price
Conversation
  • Talk to your personas
    Ask them anything, get answers grounded in their real data
  • Honest answers
    Your persona will tell you when she does not know, instead of making something up
  • Real first-person responses
    Not a chatbot, not a brand voice. She answers as herself
  • Decision-relevant context
    Specific numbers, patterns, and behaviors from her customer base
Activation
  • Klaviyo flow blueprints
    Welcome and post-purchase flows, synced to Klaviyo with one click
  • Persona-aware audience activation
    Send the right message to the right customer
  • Meta and TikTok lookalike generation
    Find more customers like your best ones
  • Persona profile properties in Klaviyo
    Every customer tagged with their persona, ready for conditional splits
02Start free

Start free. No credit card.

Connect your Shopify and Klaviyo, see your real customers in segments, and talk to a sample persona to feel what your own would be like. No credit card. No time limit.

  • Real segments and customer movement from your live store data
  • Sample persona conversation to feel what your own would be like
  • The Monday Brief weekly intelligence on your customer base
  • Monthly brand audit a full read of your brand each month
  • Quarterly email audit deep review of your Klaviyo program

Includes live segments, a persona chat, weekly briefs, and ongoing brand & email audits — on us.

Connect your store No credit card. No time limit.
03The plans

When you are ready to talk to your own customers.

Pricing reflects how many new customers we enrich for you each month. Outgrowing your tier is the right kind of problem. We move you up when it happens.

Starter
For early-stage brands building their customer foundation.
$129 /month
Save $240/yr
Billed annually
Get started
Everything in Free, plus
  • Up to 2,000 new customers enriched per month
  • Your own personas, generated from your data
  • Talk to your personas
  • Persona profile pages
  • Personas update monthly with your latest customer data
  • Up to 3 team members
Boost
For growing brands with more monthly volume.
$419 /month
Save $960/yr
Billed annually
Get started
Everything in Starter, plus
  • Up to 5,000 new customers enriched per month
  • Loyalty and churn probability per persona
  • Multi-persona conversations Early access
  • Up to 5 team members
Popular
Plus
For high-volume brands with deep persona and reporting needs.
$1,099 /month
Save $2,400/yr
Billed annually
Get started
Everything in Boost, plus
  • Up to 15,000 new customers enriched per month
  • Create your own personas Early access
  • Per-persona outcome tracking Early access
  • Up to 10 team members
  • Priority support
  • Custom integrations on request
Enterprise
For multi-brand operators and groups that need cross-brand intelligence.
$2,499 /month
Save $6,000/yr
Billed annually
Everything in Plus, plus
  • Up to 50,000 new customers enriched per month
  • Cross-brand intelligence and benchmarks Early access
  • Unlimited team members
  • $0.04 per additional customer beyond your monthly limit
  • White-glove onboarding, dedicated account manager
  • Custom data integrations

Annual plans waive the one-time historical enrichment fee on signup. Your last 12 months of customers, enriched once, on us.

04Questions

What you might be wondering.

Plans & billing

What does "new customers enriched" actually mean?

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When a customer makes their first order with you after subscribing, we enrich their record with demographic, behavioral, and lifestyle data that grounds your personas. Each new customer counts as one enrichment.

What is the historical enrichment fee, and how does annual billing waive it?

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When you connect your store, we enrich your last 12 months of customers in one pass. That is what populates your initial personas. On monthly billing, this one-time historical enrichment is billed at your tier's per-customer rate. On annual billing, we waive it entirely. That is the strongest reason to commit annually: depending on your customer base size, the waived fee can cover several months of your subscription.

What happens if I hit my monthly limit?

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On Starter, Boost, and Plus, we pause new enrichments until the next month or until you upgrade, whichever comes first. Your existing data and personas stay intact. On Enterprise, we keep enriching at $0.04 per customer above your limit, no renegotiation needed.

Is the free plan really free?

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Yes. No credit card, no expiration, no usage limit on segments or the sample persona conversation. The free plan generates real value on your real data. The persona layer is what unlocks at the paid tiers.

Can I switch tiers?

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Yes, anytime. Upgrades take effect immediately. Downgrades take effect at the start of your next billing cycle.

What if I want to cancel?

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Cancel anytime from your account settings. Your data and personas are preserved for 30 days after cancellation, then deleted.
How it works

How is this different from Klaviyo's segmentation?

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Klaviyo segments customers by attributes you define: opened an email, bought a product, hit a threshold. GoAudience generates personas that combine demographic data, behavioral data, and dimension tags from across your stack, then lets you talk to them. Different layer of intelligence. Klaviyo handles segmentation and activation. GoAudience tells you who your customers actually are and helps you decide what to send. The two are complementary, not competing.

Does this work if I do not use Klaviyo?

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Right now, Klaviyo is required. We pull email engagement, dimension tags, and profile properties from Klaviyo to ground the persona conversation. Other ESP integrations are on our roadmap. If you are on a different ESP and interested, talk to us.

How is this different from RFM analysis?

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RFM segments customers on three dimensions: how recently they bought, how often, and how much. GoAudience uses those signals as inputs, but the personas come from a richer space: demographic foundation from Experian, behavioral signals from Shopify, dimension tags from Klaviyo. Then you talk to them. RFM tells you which bucket a customer is in. Personas tell you who that customer actually is and what they would respond to.

How long until I see value?

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A brand audit runs in minutes after you connect Shopify. Behavioral segments and customer movement appear immediately. Real personas, generated from your enriched customer data, take 24 to 48 hours after annual signup or initial historical enrichment. The first decision-relevant conversation happens the same week you connect.

What kind of brands does GoAudience work best for?

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Shopify brands between $5M and $100M in revenue, with a center of gravity around $20M to $60M. The product is built for operators who want to move beyond audience targeting into customer intelligence. Brands below $5M can use the free tier. Brands above $100M usually need custom integrations and white-glove onboarding (Enterprise).
Data & privacy

Is my data private and secure?

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Yes. Your customer data stays yours. We do not share or sell it. We do not train models on it. We sign DPAs on request and follow GDPR principles. SOC2 certification is on our roadmap. If you have a specific compliance question, talk to us.

Can I export my personas and data?

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Yes. You can export your personas, the underlying customer cohorts, and any audience data we have generated. We do not believe in data lock-in. The reason you stay with us is the product gets better the longer you use it, not because leaving is hard.

I do not know how we ran without it.

Director of CRM, premium apparel brand Connect your store →