Pricing

Pricing for Customer-Led Decisions.

Most ecommerce tools give you more data. GoAudience gives you the decision.

01The foundation

The foundation, across every paid tier.

Built on integrations, intelligence, and conversation that make personas useful from day one.

Integrations
  • Shopify
    Your customer base, every order, every product
  • Klaviyo
    Email and SMS engagement, dimension tags, profiles
  • Meta Ads
    Lookalike audiences and persona-targeted campaigns
  • TikTok Ads
    Lookalike audiences and persona-targeted campaigns
  • Demographic enrichment
    Real demographic identity on your customers
Intelligence
  • Brand audit on connection
    A full read of your customer base in minutes
  • Top opportunities with dollar impact
    Where your revenue is leaking, in dollars
  • Behavioral segments and Sankey
    See how your customers move through their journey
  • Lifecycle timing per segment
    How long from email subscribed to first purchase, and from first to second order
  • Discount sensitivity analysis
    Catch the discounts you are giving customers who would have paid full price
Conversation
  • Talk to your personas
    Ask them anything, get answers grounded in their real data
  • Honest answers
    Your persona will tell you when she does not know, instead of making something up
  • Real first-person responses
    Not a chatbot, not a brand voice. She answers as herself
  • Decision-relevant context
    Specific numbers, patterns, and behaviors from her customer base
Activation
  • Klaviyo flow blueprints
    Welcome and post-purchase flows, synced to Klaviyo with one click
  • Persona-aware audience activation
    Send the right message to the right customer
  • Meta and TikTok lookalike generation
    Find more customers like your best ones
  • Persona profile properties in Klaviyo
    Every customer tagged with their persona, ready for conditional splits
02Start free

Start free. No credit card.

Connect your Shopify and Klaviyo, see your real customers in segments, and talk to a sample persona to feel what your own would be like. No credit card. No time limit.

  • Real segments and customer movement from your live store data
  • The Monday Brief weekly intelligence on your customer base
  • Monthly brand audit a full read of your brand each month
  • Quarterly email audit deep review of your Klaviyo program

Includes live segments, a persona chat, weekly briefs, and ongoing brand & email audits — on us.

Connect your store No credit card. No time limit.
03The plans

When you are ready to talk to your own customers.

Plans are sized to your brand's revenue, read directly from your connected Shopify store. Every paid plan includes the full product. You move up as your brand grows.

Compare plans
Starter
$129 /mo
Billed annually · 2 months free
Boost
$419 /mo
Billed annually · 2 months free
Popular
Plus
$1,099 /mo
Billed annually · 2 months free
Enterprise
Custom
Tailored to your needs
Best for Early-stage brands Growing brands High-volume brands Largest brands and operators
Brand size Under $5M in revenue $5M to $15M in revenue $15M to $60M in revenue $60M+ in revenue
All skills and proactive intelligence ✓ ✓ ✓ ✓
Personas and segments synced to your Klaviyo ✓ ✓ ✓ ✓
Persona and strategy conversationsi Up to ~1,500 conversations / month Up to ~4,000 conversations / month Unlimited conversations* Unlimited conversations*
Cross-brand intelligencei — — ✓ ✓
Custom integrations — — — ✓
Support In-app chat Dedicated Slack channel Dedicated CSM Dedicated CSM
Customer enrichment (demographics)i Included Included Included Included
Annual perk 24 months of historical enrichment free + 2 months free 24 months of historical enrichment free + 2 months free 24 months of historical enrichment free + 2 months free 24 months of historical enrichment free + 2 months free
Team members Unlimited Unlimited Unlimited Unlimited
Get started Get started Get started Talk to us

*Unlimited conversations are subject to fair usage, intended for your team's normal day-to-day use. Sustained automated or extreme volume may require moving to a higher plan.

Annual plans include 2 months free and waive the one-time historical enrichment fee. Your last 24 months of customers, enriched on us. Ongoing enrichment of new customers is always included, on every plan.

04Questions

What you might be wondering.

Plans & billing

What does enrichment cost?

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Nothing extra. Enrichment is included in your plan, for both your existing customers and every new customer who orders. We add demographic identity that grounds your personas. There is no per-customer charge.

What is the historical enrichment fee, and how does annual billing waive it?

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When you connect your store, we enrich your last 24 months of customers in one pass to build your initial personas. On monthly billing this one-time historical enrichment is a fee at signup. On annual billing we waive it entirely, and annual also includes 2 months free. Ongoing enrichment of new customers is always included, on every plan.

What happens if I hit my monthly limit?

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Starter and Boost include a generous monthly allowance of persona and strategy conversations. Plus and Enterprise are unlimited within fair use. If a lower plan consistently reaches its allowance, that is usually the signal to move up.

Is the free plan really free?

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Yes. Connect your store and see your real segments and a sample persona conversation in the GoAudience dashboard, with no credit card and no time limit. Free is for understanding your customers. The paid plans are where GoAudience acts: syncing personas and segments into your Klaviyo, building flows and campaigns, and working proactively against your goal.

Can I switch tiers?

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Yes, anytime. Upgrades take effect immediately. Downgrades take effect at the start of your next billing cycle.

What if I want to cancel?

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Cancel anytime from your account settings. Your data and personas are preserved for 30 days after cancellation, then deleted.

Why is pricing based on my revenue instead of my customer count?

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Because revenue reflects the scale of work GoAudience does for you, and we read it directly from your connected Shopify store. It means a high-value brand with fewer customers is never mislabeled as a small account, and you never have to debate a customer count with us. The number is yours, and it is already in Shopify.

What counts as a persona and strategy conversation?

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A conversation is one exchange with GoAudience, by chat or by voice, when you ask a question, get an answer, or have it build something for you. Starter and Boost include a generous monthly allowance. Plus and Enterprise are unlimited within fair use.

Can I add my team and my agency? Is there a seat limit?

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No seat limits on any plan. Add your whole team and your agency to the workspace. If you run multiple brands, each brand is its own workspace and subscription, sized to that brand's revenue. Cross-brand intelligence connects them so you can compare customers and performance across your portfolio.
How it works

How is this different from Klaviyo's segmentation?

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Klaviyo segments customers by attributes you define: opened an email, bought a product, hit a threshold. GoAudience generates personas that combine demographic data, behavioral data, and dimension tags from across your stack, then lets you talk to them. Different layer of intelligence. Klaviyo handles segmentation and activation. GoAudience tells you who your customers actually are and helps you decide what to send. The two are complementary, not competing.

Does this work if I do not use Klaviyo?

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Right now, Klaviyo is required. We pull email engagement, dimension tags, and profile properties from Klaviyo to ground the persona conversation. Other ESP integrations are on our roadmap. If you are on a different ESP and interested, talk to us.

How is this different from RFM analysis?

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RFM segments customers on three dimensions: how recently they bought, how often, and how much. GoAudience uses those signals as inputs, but the personas come from a richer space: demographic foundation from our enrichment layer, behavioral signals from Shopify, dimension tags from Klaviyo. Then you talk to them. RFM tells you which bucket a customer is in. Personas tell you who that customer actually is and what they would respond to.

How long until I see value?

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A brand audit runs in minutes after you connect Shopify. Behavioral segments and customer movement appear immediately. Real personas, generated from your enriched customer data, take 24 to 48 hours after annual signup or initial historical enrichment. The first decision-relevant conversation happens the same week you connect.

What kind of brands does GoAudience work best for?

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Shopify brands between $5M and $100M in revenue, with a center of gravity around $20M to $60M. The product is built for operators who want to move beyond audience targeting into customer intelligence. Brands below $5M can use the free tier. Brands above $100M usually need custom integrations and white-glove onboarding (Enterprise).
Data & privacy

Is my data private and secure?

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Yes. Your customer data stays yours. We do not share or sell it. We do not train models on it. We sign DPAs on request and follow GDPR principles. SOC2 certification is on our roadmap. If you have a specific compliance question, talk to us.

Can I export my personas and data?

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Yes. You can export your personas, the underlying customer cohorts, and any audience data we have generated. We do not believe in data lock-in. The reason you stay with us is the product gets better the longer you use it, not because leaving is hard.

I do not know how we ran without it.

Director of CRM, premium apparel brand Connect your store →