Can You Retarget Website Visitors Who Went Away?

Stop losing leads and meet Website Visitors by GoAudience.

When you sell online, you know the path to purchase is rarely a straight line. 

A potential customer might discover your website through an Instagram ad, browse your products, and even add a few items to their cart.

But then, life gets in the way, a phone rings, an email pops up, or a friend drops by. 

And then, they’re distracted, and without a gentle nudge to bring them back, those shoppers, and the sale, are gone, not for good.

In this article, we’ll explore how you can turn website visitors who leave without making a purchase into loyal customers. 

Retargeting ads are a powerful way to re-engage these potential buyers, build your brand, and ultimately drive more sales. 

Let’s get into some effective marketing strategies to make it happen!

High Bounce Rates, Untapped Potential

Every business invests time, effort, and budget to target audience to its website. But here’s the reality: most of that traffic doesn’t convert. 

In fact, 98% of website visitors leave without taking any action, according to digital marketing studies.

The High Bounce Rate Dilemma

Imagine thousands of potential customers visiting your website, but within seconds, they navigate away. 

This phenomenon, called a bounce, is common and costly.

For many businesses, bounce rates average between 40-60%, meaning a significant chunk of potential leads never engage.

Lost Leads = Lost Revenue

For businesses relying on lead generation, the consequences are stark.

When a visitor leaves, so does the opportunity for acquisition and to convert them into a paying customer.

This is known as audience churn or audience drop-off. And without mechanisms of user engagement for these visitors, the potential revenue from lost leads is staggering.

Untapped Goldmine in Anonymous Visitors

Anonymity compounds the problem. 

While tools like Google Analytics provide aggregate data about audience profiles, they often fail to answer the critical question: Who are these visitors? 

This means businesses miss the chance to nurture warm leads who’ve already shown interest by visiting their site or online content.

If You Were To Believe Statistics

• 98% of website visitors leave without converting on their first visit.
• 70% of online shoppers abandon their carts, representing billions in lost revenue annually.
• Businesses that implement retargeting with content personalization, see an average 26% increase in conversions, according to industry reports.  

Website Visitors by GoAudience

Website Visitors by GoAudience is here to revolutionize advertising campaigns and how businesses approach website traffic on digital channels. 

Instead of letting visitors leave unnoticed, this tool transforms anonymous visitors into valuable insights, empowering you to turn lost traffic into valuable leads.

What Does Website Visitors Do?‍

Identify Anonymous Visitors

This feature goes beyond standard analytics.

When you run campaign performance, it reveals who’s visiting your website, providing audience analytics that allows you to connect with potential customers who might otherwise slip through the cracks.

Segment for Precision Retargeting

Once identified, visitors are automatically segmented based on their user engagement, audience demographics, and user behaviors such as pages viewed, time spent on the site, or actions taken.

This segmentation enables businesses to create highly targeted retargeting campaigns tailored to specific audience interests, various types of content, and needs.

Streamline Retargeting Campaigns

By integrating seamlessly with content across platforms like Google Ads and Facebook Ads, Website Visitors lets you launch personalized retargeting campaigns without the hassle of manual audience building.

GoAudience’s Suite of Tools

GoAudience is already a powerhouse for managing key audiences and optimizing campaigns. 

Website Visitors takes this to the next level by offering:

• Unified Audience Management: Combine insights of internet users with other audience data to create a comprehensive targeting strategy.
• Enhanced Campaign Analytics: Use data from Website Visitors to refine your marketing efforts, business performance, and improve ROI.
• Dynamic Updates: Integrate visitor data into GoAudience’s dynamic reporting tools for real-time tracking, search trends, and insights.

This feature amplifies the effectiveness of GoAudience’s existing suite. 

It helps businesses close the gap between traffic and conversions, ensuring every user interactions is an opportunity rather than a missed connection.

With Website Visitors, GoAudience equips you with everything you need to transform your website traffic into measurable, impactful results.

Key Features of Website Visitors by GoAudience

Identify Anonymous Website Visitors

GoAudience's feature empowers businesses to find user profile on their website, even if they don’t fill out a form or make contact. 

By using advanced tracking tools, it turns anonymous traffic into actionable insights, giving you visibility into your potential audience.

Detailed User Profiles

GoAudience doesn't stop at identification, it provides a detailed breakdown of user behaviors.

This includes a user interface, pages visited, time spent on the page, and engagement patterns, enabling businesses to segment and prioritize leads effectively.

Custom Audience Creation

You can create highly targeted audience segments based on your website visitors. 

Whether it’s retargeting people via advertising across platforms or those who viewed specific product pages, the feature enables precision targeting for better ROI.

Seamless Retargeting Integration

The feature integrates effortlessly with social media platforms or takes your targeting omnichannel with our native Klavyo integration, enabling you to launch retargeting campaigns without needing technical expertise. 

This integration ensures that your marketing campaigns stay consistent and effective across channels.

Real-Time Notifications

Stay one step ahead of audience engagement with real-time alerts whenever a high-value lead visits your website. This allows your sales or marketing team to take immediate action, whether it’s reaching out directly or tailoring a retargeting ad specifically for them.

Enhance Lead Conversion with Personalization

Using the insights gathered, businesses can craft personalized email campaigns or tailor website content dynamically to match visitor preferences, boosting engagement and conversion rates.

Optimize Campaigns with Analytics

GoAudience provides robust analytics is an audience measurement service that measures the performance of your retargeting campaigns.

This allows you to tweak strategies, improve messaging, and allocate budgets to maximize efficiency based on audience intelligence.

Privacy-Compliant Tracking

The feature is a great advertising solution built with privacy in mind, adhering to GDPR, CCPA, and other regulations. It ensures you can leverage website visitor data ethically and responsibly.

Designed for Scale

Whether you’re a growing eCommerce brand, a SaaS business, or a digital agency, the feature scales to meet your needs.

It provides solutions for businesses managing multiple accounts or handling large-scale traffic without affecting your advertising revenue.

Get Started

Your website traffic is more than just numbers, it’s an untapped pool of potential customers waiting to be engaged. 

While high bounce rates and lost leads are challenges every online business faces, the right tools can turn these obstacles into opportunities.

With GoAudience’s Website Visitors feature, you can identify, segment, and retarget those who leave your site before converting. 

This means fewer missed opportunities, better ROI on your marketing efforts, and stronger customer connections.

Don’t let your website traffic go to waste.

Discover the power of GoAudience’s Website Visitors feature and start re-engaging your audience today.

Frequently Asked Questions

How do you retarget your audience?

Retargeting ensures your ads reach the right audience by using lists of existing customers or visitors who’ve shared their email addresses.

Simply upload your contact list to a retargeting platform, and those users will see personalized ads as they browse social media platforms on the web.

You can also send tailored emails to remind them of offers they were interested in, encouraging them to revisit and convert.

Why is it important to know your target audience?

Understanding your target audience helps you create focused, high-quality content that drives engagement and results. It simplifies keyword research, reduces bounce rates, boosts sales, strengthens customer relationships, and improves satisfaction.

How to identify your target audience?

• Analyze Your Customers: Study audience demographics, interests, and behaviors.
• Research Competitors: Understand who they target and why.
• Use Analytics Tools: Leverage data from platforms like Google Analytics or social media insights.
• Create Buyer Personas: Define profiles of your ideal users with detailed attributes and advanced content.
• Collect Feedback: Use surveys and reviews to understand audience needs.
• Test and Optimize: Experiment with campaigns and adjust business opportunities based on results.

Identifying your audience ensures your efforts resonate with the right people.

Can you retarget with search ads?

In order to use your Analytics tag to create remarketing lists for search ads, you must enable data collection for Remarketing features in your property settings. Once you have created the remarketing lists, you can associate these lists with your search ad groups.

Why is retargeting important for online businesses?

Retargeting helps businesses re-engage with potential customers who left without converting. It boosts brand recall, increases conversion rates, and maximizes the ROI of your advertising efforts.

What’s the difference between retargeting audience and remarketing?

Retargeting focuses on serving ads to previous website visitors, while remarketing usually involves sending emails to re-engage past customers or leads.

How does GoAudience simplify retargeting?

GoAudience’s Website Visitors feature identifies and segments anonymous visitors in a single dashboard. It makes it easy to create and launch retargeting advertising campaigns that boost conversions and improve ROI.

Can retargeting work for small businesses?

Absolutely! Retargeting is a cost-effective way for small businesses to maximize their marketing efforts by focusing on users who have already expressed interest in their offerings.