Dissecting our magic search
Are you tired of watching your ad budget vanish into thin air?
Imagine designing the perfect ad campaign, pouring hours into the visuals, and nailing the messaging only for it to fall flat because it’s reaching the wrong audience.
Frustrating, right?
Well, now you can stop the guessing game and start building your laser-targeted audience lists.
How, you may ask? GoAudience.
Yes. It is the free ad-targeting tool for businesses of all sizes.
We said it earlier and we’ll say it again:
When every expense counts, ad targeting shouldn’t be one of them.
So, without any further ado, let’s get into how our magic search can improve your ad-targeting efforts by 30%.
Changing Times of Advertising
There is a lot happening in the marketing industry. With new privacy regulations, the slow death of third-party cookies, and the rise of first-party data, marketers need to switch up their game.
Regulations like GDPR and CCPA have cracked down on how companies collect and use data, and now that browsers like Chrome are phasing out cookies, it’s a whole new game.
Brands are leaning towards the first-party data, aka the info they collect directly from customers, which is not only more privacy-friendly but also super valuable for personalizing the customer experience.
Getting Started with GoAudience
GoAudience is all about making data work smarter, not harder.
Born to help brands crush their marketing goals, this platform lets companies tap into data that actually means something.
The main objective is to help you target better, spend more wisely, and get real results. GoAudience is a go-to for marketers who want to stay ahead in the game with next-level insights and tools.
Concept, Product, Service
Marketers are struggling. Without cookies, targeting accuracy is hard, and reaching the right people with the right message has become way harder.
Plus, data is scattered across too many platforms because of data fragmentation.
The biggest pain point? Inefficiency.
Trying to juggle first-party data without the right tech setup is slowing down the whole process.
The only way forward is for marketers to need smarter tools, better data strategies, and a serious upgrade in how they pull it all together.
Product
GoAudience has some cool features.
- First up, audience segmentation, break down your audience into super-specific groups based on who they are and what they care about.
- Then there’s data enrichment, where you fill in the blanks and get a complete picture of your customer.
- And when it’s time to launch ads, campaign optimization takes over.
It makes sure you hit the right people at the right time, so your ads perform better and your money goes further.
Service
You might think what makes GoAudience stand out?
Well, it's the unique data sources. It has got the good when it comes to insights that actually matter. It applies artificial intelligence to assist the brands in finding a new market by studying credit card users’ spending patterns.
Plus, the platform is easy to use, so you don’t have to be a data wizard to get results.
Oh, and they play nice with all the major ad networks, like Google and Facebook, so you can plug your insights right into your campaigns without missing a beat.
Precise Targeting with Goaudience
GoAudience takes the guesswork out of finding your ideal audience.
It lets you zero in on the right audience segments with pinpoint accuracy.
By breaking down customer data into super-specific groups based on interests, behaviors, and demographics, GoAudience ensures you’re targeting exactly who you need to.
The result? Less wasted ad spend and more focus on retargeting.
Now, let’s say an eCommerce brand is trying to target fashion-forward millennials. And with a diverse range of audiences, who have different style preferences, it becomes difficult to target an accurate audience.
Using GoAudience’s audience segmentation and data enrichment tools, helps users to narrow down their target to people who are really into sustainable fashion.
The brand’s ad performance skyrockets, engagement goes up, conversion rates double, and ad spending is slashed in half.
GoAudience can help you optimize a campaign, cutting costs by 30% and increasing leads by 50%.
User-friendly Experience
GoAudience is made for marketers who want powerful results without the hassle.
The platform’s plug-and-play setup means you can jump in and start seeing results without needing a ton of training.
It’s built to be intuitive, so even if you’re not a data expert, you’ll find it easy to navigate.
With its robust features, it gives you clear insights, breaking down complex data into simple, actionable steps.
You’ll know exactly what’s working and what’s not, no data headaches, just smarter campaigns.
How to Build a Targeted Audience List?
GoAudience’s “Audience Builder”, is an AI-driven marketing-powered tool revolutionizing how ad campaigns are structured.
Here’s how it works:
- Go to your dashboard.
- Enter the details of your target audience, brand, and industry.
- You should be as descriptive as possible.
- GoAudience analyzes your brand’s offerings.
- Custom Audience Creation: The AI fetches data from its vast consumer pool, curating an audience that aligns perfectly with your brand’s profile.
- Optimized Campaigns: The result? An audience that promises enhanced engagement and superior campaign outcomes.
- Exporting Audience List: no more hustling to convert CSV files, with just one click you can quickly export your target audience list to your Meta ad campaign manager.
With this robust feature:
- You’re not relying on a specific brand URL.
- Your campaign targets are more generalized or varied, such as demographic specifics, industry types, or particular interests.
- You get a holistic view of your audience by applying artificial intelligence to finding a new market by studying credit card users’ spending patterns.
- The AI feature of GoAudience identifies key consumer patterns and preferences.
- You don't need to worry about privacy concerns because the process is completely safe and secure.
Start a campaign and we will help maintain it without any hitches as long as you want to. Never miss out on potential customers again, even while you sleep.
This function allows you to delve deeper and handpick the audience that you believe aligns best with your campaign objectives.
You can quickly export your target audience list to your Meta ad campaign manager. However, note that this feature requires credits, but it makes the process smooth and efficient.
Audience Insights
Once you have your audience, GoAudience provides a comprehensive breakdown for each segment:
- Detailed Descriptions: Understand who makes up your audience.
- Audience Size: Gauge the scale of your potential reach.
- Data Providers: Know where your data comes from.
- Ad Spend Percentage: Estimate your end-of-month charges based on ad spend using these audiences.
This detailed view ensures you make informed decisions about your audience selection
Managing Audiences
Efficient audience management is crucial for any successful ad campaign, and GoAudience makes this process simple.
Here's how you can easily save, manage, and export your audiences using our platform:
- Save Your Audience
After defining and selecting your ideal audience, assign a name to the list for easy reference. Naming your audience helps you stay organized, especially when managing multiple lists.
- Access Your Saved Lists
Navigate to the My Audiences tab, where all your saved lists are stored. This section allows you to quickly find, review, or modify your audiences.
- Export Your Audiences
GoAudience offers seamless integration with your favorite ad networks. Once you've finalized your list, use the export option to send it directly to Meta.
- Monitor Export Progress
Easily track the status of your exports through the platform. This feature helps ensure that your audiences are successfully transferred and ready for your ad campaigns.
- Keep Your Account Loaded with Credits
For uninterrupted exports, remember to keep your account funded with sufficient credits. This guarantees a smooth and seamless process every time you export an audience.
Epilogue
Retargeting Meta ads and managing your audiences doesn’t have to be a hassle.
With GoAudience, you have everything you need to save, organize, and export your lists, plus, you can easily retarget those same audiences across Meta ads for more precise marketing.
Just don’t forget to keep your account loaded with credits to ensure smooth exports, and you're all set.
GoAudience makes it easier for you to focus on creating campaigns that convert, whether you want to reach new customers or re-engage your audience. So, are you ready to step up your audience management and retargeting game?
Get started with GoAudience today and see the results for yourself!
