Socialistics Solved a Recruitment Challenge for a Healthcare Client with GoAudience
Achieving a 57% decrease in CPA
Socialistics Beginning
Socialistics is a dynamic social media marketing agency with a unique approach to driving real results for their clients. Unlike many agencies that focus on vanity metrics like followers, shares, and likes, Socialistics prioritizes leads, customers, and sales. They believe in making a measurable impact on what matters most to businesses. The team at Socialistics consists of dreamers, brand-builders, creative writers, and business-builders. They are travelers of the world, stay-at-home moms, and passion seekers, all united by the goal of crafting compelling stories that turn into customers and clients through social media.
The challenge
One of Socialistics' clients, a large healthcare organization, faced a significant challenge in recruiting qualified Registered Nurses (RNs) and Specialty RNs for their various locations across the U.S. The targeting options available within Meta were extremely limited, making it difficult to find the right candidates for these specific roles. Without additional tools, the healthcare organization risked marketing to a broad audience that did not meet their specific needs, leading to inefficient and costly campaigns.
GoAudience’s Moment
Recognizing the limitations of Meta’s targeting capabilities, Socialistics turned to GoAudience for a more effective solution. With GoAudience, they were able to craft an audience using a variety of existing data sets, targeting nurses, nursing students, and other medical professionals who were highly likely to be interested in the roles offered by the healthcare organization. GoAudience's first-party data provided precise insights into consumer behaviors, enabling Socialistics to reach a more relevant audience actively seeking employment opportunities in the healthcare sector.
Impact and outcome
Before using GoAudience, the cost per acquisition (CPA) for the campaign was averaging $0.80 per submitted application. However, within the first 50 days of utilizing GoAudience, Socialistics saw immediate improvements. The CPA was reduced to $0.34, a remarkable 57% decrease. This significant reduction in CPA demonstrated the transformative impact of GoAudience's AI-driven targeting capabilities, leading to more efficient and cost-effective recruitment campaigns.
“GoAudience feels like a time machine to the golden days of Facebook targeting à la 2016—but with a modern twist. It’s an outstanding tool that unlocks incredible value for our agency and amplifies the impact of our work for clients.”
