How ThinOptics Grew Their Sales at Scale with GoAudience and Achieved a Whopping 10.9x ROI

ThinOptics Beginning‍

Imagine constantly losing or misplacing your reading glasses. Sounds familiar, right? That's where the story of ThinOptics begins. 

A group of creative minds in Silicon Valley were frustrated with the seemingly perennial problem of losing their reading glasses. They sought out to solve this problem with the ubiquity of smartphones and eventually created a design of ultra-thin glasses that you could magnetically attach to the back of your phone, ensuring that your glasses are always with you and easily accessible whenever you need them.

ThinOptics saw a massive market opportunity if they could design the right pair of glasses. Their reading glasses are specifically targeted at adults over the age of 45 who suffer from presbyopia, a common eye condition that affects people's ability to focus on nearby objects as they age. Nearly 90% of adults over the age of 45 in the United States, or roughly 128 million people, suffer from presbyopia! 

After much research and development, they launched their product to great success and were determined to reach critical mass of adoption which would inevitably mean market domination. 

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The challenge

ThinOptics considered paid advertising on Meta early on as part of their Go-to-market strategy. They knew that their clear value proposition, unique design and changing consumer behavior to buy products like reading glasses online made it a great channel to market their product. 

They admitted however that despite spending six figures on Meta, the platform’s new Advantage+ algorithmic tool was simply not delivering any results for the company. And this was obviously very frustrating for a company that knew exactly who its target audience was (re: those adults over the age of 45 in need of reading glasses!). 

Acknowledging his challenge to grow sales at scale on Meta, Director of Digital Marketing for ThinOptics, Dean Woodward, decided to give GoAudience a try when his old band mate told him about the platform’s ability to help him find and target his exact audience based on consumer spending history!

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GoAudience’s Moment

Dean and his team were quick to adopt GoAudience, understanding from the get-go the power of AI in generating optimal audience segments. Within 24 hours, they built and exported their first list to their Meta account. The initial audience list, though not the largest, was highly precise, aligning perfectly with ThinOptics' target demographic.

The precision targeting soon paid off, leading to almost double the CTR and a 12% lower CAC compared to all other ad sets. This precise targeting translated into substantial cost savings and significantly higher engagement. The overall result was an impressive 10.9x ROI, demonstrating the remarkable effectiveness and impact that GoAudience can have on brands aiming for scalable growth.

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Impact and outcome

ThinOptics’ success story illustrates the transformative power of precise audience targeting using AI. By leveraging GoAudience, ThinOptics was able to overcome the limitations of Meta’s new advertising methods, achieving substantial improvements in both engagement and cost efficiency. The significant increase in CTR, reduction in cost per purchase, and impressive ROI underscore the potential for brands to achieve scalable growth through smart, data-driven marketing strategies.