About 97th Floor

97th Floor specializes in full-funnel marketing strategy combining advertising, SEO, content marketing and creative services. They generate sustainable growth for well-funded startups up to the Fortune 500—including AT&T, LG, Google, Zoom and Figs.
97th Floor's mission is: "Elevate people and brands we believe in.℠" They accomplish this through Great Marketing, of which there are three essential criteria:

• Empathy | the thorough exploration of who the target personas are beyond their role as potential buyers of our products and services.
• Innovation | the experience to comprehensively know best marketing practice but also the guts to break out of it in just the right ways.
• Profitability | the discipline to measure and make an honest accounting of every marketing strategy by its ability to drive profitable growth.

The antithesis of Great Marketing—Insensitive, Mediocre, and Vain marketing—is rejected at 97th Floor. And according to 97th Floor, they should be rejected in all marketing.

"I've never known another agency as organized and focused as 97th Floor. Our investment with 97th Floor has produced a 4x ROI."
— John Huntinghouse, VP of Marketing @ TAB Bank

"If you need somebody to be dependable like they're internal and to really care about the outcomes of your marketing programs, then 97th Floor is a great partner."
— Kate Evetts, Director of Digital Marketing @ Chronosphere

"Their consistent commitment to innovation, unparalleled expertise, and a results-driven approach (focusing on leads and bottom line performance) make 97th Floor not just an agency but a strategic partner for SEO and Paid Advertising."
— Jonah-Kai Hancock, VP of Demand Generation @ Hiya

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Flowchart of 97th Floor's Process:

1. Research & Ideation

• Audience Research & Persona Generation
• Customer Journey Mapping
• User Experience Report
• Competitive Analysis
• Channel Exploration
• Tracking & Conversion Setup

2. Implementation & Enablement

• Launch Test Campaigns
• Baseline Metric Establishment
• Internal Proposals & Decision-Making Analysis
• Content Publishing
• Technical Optimization
• Ad Platform Buildout

3. Growth & Expansion

• Wide Scale Platform & Campaign Roll-Out
• Content Optimization
• Growth & Efficiency Pattern
• Never-Been-Done-Before Campaign Pitching

4. Analysis & Reinvestment

• Bi-Weekly Phone Calls
• Custom Live-Report Dashboard
• Quarterly Business Reviews

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