About 97th Floor

97th Floor is an award-winning, full-service digital marketing agency specializing in SEO, content marketing, paid media, and analytics. Established as a leader in the digital marketing industry, 97th Floor focuses on driving results through a strategic, data-driven approach. They function as an extension of their clients’ teams, combining creativity with cutting-edge technology to build impactful campaigns that align with each client’s unique goals.

97th Floor’s process begins with in-depth market research and competitive analysis, identifying opportunities and pain points. Their strategy development is rooted in data, which allows them to create tailored plans that optimize brand visibility and engagement. The creative execution phase incorporates high-quality content creation, targeted advertising, and SEO enhancements, all crafted to drive measurable growth.

97th Floor's effectiveness is evident in their impressive metrics and success stories. They have a track record of achieving substantial results, including increasing organic traffic by 300% for their clients, boosting conversion rates by up to 60%, and significantly reducing cost-per-acquisition through optimized paid media campaigns.

Notably, their work has led to a 500% ROI for one of their major clients through a comprehensive SEO and content marketing strategy. Another success story highlights their ability to drive a 200% increase in lead generation for a B2B client by refining their digital presence and streamlining the customer journey. These metrics showcase 97th Floor’s ability to leverage data and creativity to not just meet but exceed client expectations.

Flowchart of 97th Floor's Process:

1. Client Onboarding
   • Detailed discussions to understand client goals, market position, and unique challenges.
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2. Market Research & Analysis
   • Comprehensive analysis of industry trends, competitor landscape, and audience insights.
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3. Strategy Development
   • Formulating a bespoke marketing strategy that integrates SEO, content, paid media, and analytics.
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4. Creative Execution
   • Development and deployment of creative assets including high-quality content, ads, and web enhancements.
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5. Performance Tracking & Analytics
   • Monitoring campaign performance using advanced analytics to ensure targets are being met.
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6. Continuous Optimization & Reporting
   • Ongoing adjustments based on performance data, with transparent reporting to the client to keep them informed of progress.

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