Case Studies

Real results from
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See how teams are turning customer data into measurable wins with GoAudience.

Case studies

3 studies
Performance Menswear · Shopify

How Mizzen+Main Acquired New Customers 22% Cheaper With Persona Seeds

Mizzen+Main and adMixt used GoAudience personas as Meta lookalike seeds and verified results in Northbeam within two weeks.

22%
Cheaper new-customer CAC
10%
Higher AOV
2 wks
To measured lift
Read case study → Optics / Eyewear · DTC

How ThinOptics Achieved a 10.9x Return on Ad Spend

Six figures on Meta with no traction. Precision audiences built from real spending history nearly doubled CTR and cut cost per purchase.

2x
Click-through rate
11.6%
Lower cost per purchase
10.9x
Return on ad spend
Read case study → Barefoot Footwear · DTC

How Peluva Slashed CAC by 60% With Custom Audiences

Broad targeting kept paying for the wrong people. Audiences built from real spending data cut cost per acquisition from $112 to $43 in under three weeks.

60%
Lower CAC
2.3x
Higher ROAS
843%
Return on investment
Read case study →