Research

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strategies & trends

Tools and strategies modern teams need to run better campaigns and grow.

Latest articles

24 articles
How to Add Someone to Your Facebook Page: 2025 Guide
Marketing strategies May 12, 2026

How to Add Someone to Your Facebook Page: 2025 Guide

Add someone to your Facebook Page in minutes. Step-by-step guide for Meta Business Suite and classic pages, with roles, tips, and common fixes.

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GoAudience Raises $2.4M Seed Round To Close The Gap Between Targeting, Traffic, And Conversions
Updates May 12, 2026

GoAudience Raises $2.4M Seed Round To Close The Gap Between Targeting, Traffic, And Conversions

We’re excited to share that GoAudience has raised $2.4M in seed funding.

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Get started with GoAudience Personas in 4 steps
Guides May 11, 2026

Get started with GoAudience Personas in 4 steps

Connect your Shopify store, generate data-backed personas, and activate personalized product and lifecycle strategies in minutes.

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Ecommerce Tech Stack Checklist: What To Choose and What To Leave Behind
Marketing strategies November 28, 2025

Ecommerce Tech Stack Checklist: What To Choose and What To Leave Behind

Let’s explore which tools to keep, what to cut, and how to build your tech stack around three core pillars.

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Why Creative Alone Isn’t Enough To Drive Ecommerce Growth (And What Actually Moves The Needle)
Marketing strategies October 30, 2025

Why Creative Alone Isn’t Enough To Drive Ecommerce Growth (And What Actually Moves The Needle)

The real driver of growth isn’t flawless creative—it’s getting the right message in front of the right people at the right time.

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Choosing the Right Visitor Intelligence Platform for Your Ecommerce Brand
Guides October 16, 2025

Choosing the Right Visitor Intelligence Platform for Your Ecommerce Brand

In this breakdown, you’ll see how each platform approaches this visibility challenge, and which one aligns with your unique growth stage and marketing priorities.

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Introducing GoAudience x Omnisend: Purchase Intent Meets Email Automation
Updates September 23, 2025

Introducing GoAudience x Omnisend: Purchase Intent Meets Email Automation

Omnisend and GoAudience are closing the gap between identification and intent.

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Why Most Visitor Intelligence Tools Miss The Biggest Revenue Opportunity On Your Site
Guides September 23, 2025

Why Most Visitor Intelligence Tools Miss The Biggest Revenue Opportunity On Your Site

Most visitor intelligence tools stop at identification. These tools can tell you who visited, but they can’t tell you who’s ready to buy.

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20 Profitable Small Business Ideas You Can Start from Home
Guides September 23, 2025

20 Profitable Small Business Ideas You Can Start from Home

Discover 20 practical small business ideas you can start from home today. Find inspiration and take the first step toward your financial freedom

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10 Best Business Instagram Accounts to Follow in 2025
Guides September 19, 2025

10 Best Business Instagram Accounts to Follow in 2025

Discover the top 10 business Instagram accounts to add to your Instagram feed for business tips, marketing strategies, or inspiration for your own Instagram business account

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The Ultimate Guide to Adding Links on Instagram
Guides September 16, 2025

The Ultimate Guide to Adding Links on Instagram

Learn how to add links on Instagram with these simple methods. Enhance your profile and start driving traffic today

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Why Most Brands Fail At Retargeting (And How Traffic Scoring Turns It Into A Profit Center)
Targeting September 15, 2025

Why Most Brands Fail At Retargeting (And How Traffic Scoring Turns It Into A Profit Center)

Legacy retargeting fails because it prioritizes reach over revenue, treating worthless traffic like ready-to-buy prospects.

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5 Digital Marketing Case Study Examples That Work
Marketing strategies September 9, 2025

5 Digital Marketing Case Study Examples That Work

Explore 5 digital marketing case studies that can spark fresh ideas and strategies for your campaigns. Be the next Spotify or Duolingo.

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10 Best Facebook Ads Management Tools for Marketers in 2025
Product September 9, 2025

10 Best Facebook Ads Management Tools for Marketers in 2025

Discover the 10 best Facebook Ads tools, including native and third-party options for design, automation, and analytics. Perfect for advertisers in 2025.

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Can You See Who Views Your Facebook Page? The Truth
Guides September 8, 2025

Can You See Who Views Your Facebook Page? The Truth

Curious if you can see who views your Facebook page? Discover the truth about privacy and tracking on Facebook.

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How to Add an Admin to a Facebook Page: Step-by-Step Guide
Guides September 8, 2025

How to Add an Admin to a Facebook Page: Step-by-Step Guide

Learn how to add a Facebook page admin, accept admin invitations, remove existing page roles, and do other tasks for personal or Facebook business pages.

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How to Change Your Facebook Page Name in 2025 (Step-by-Step Guide)
Guides September 8, 2025

How to Change Your Facebook Page Name in 2025 (Step-by-Step Guide)

Learn how to change your Facebook page URL, whether it’s a personal or business page. Step-by-step guide to edit your username and link.

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What is Revenue Recovery?
Marketing strategies September 8, 2025

What is Revenue Recovery?

What is revenue recovery and why does it matter? Explore strategies to recover lost revenue from failed transactions, churn, and operational gaps

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Why Your Lookalike Audiences Aren’t Finding Real Customers
Targeting September 2, 2025

Why Your Lookalike Audiences Aren’t Finding Real Customers

Transaction data cuts through that noise and reveals who spends money in your category, giving you an audience of proven buyers instead of people who might convert someday.

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6 proven retargeting strategies you need to know
Targeting September 2, 2025

6 proven retargeting strategies you need to know

Learn how AI, AR, and privacy-first tactics are transforming e-commerce retargeting in 2025.

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5 ways virtual assistants improve Ad performance & ROI
Marketing strategies June 3, 2025

5 ways virtual assistants improve Ad performance & ROI

Boost ad ROI in 5 ways with smart, scalable virtual assistants.

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GoAudience x Klaviyo: No more abandoned carts
Product May 18, 2025

GoAudience x Klaviyo: No more abandoned carts

GoAudience x Klaviyo: AI-driven segments for 5x higher email conversions.

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Top 5 voice Ad tools every marketer should know about
Guides May 18, 2025

Top 5 voice Ad tools every marketer should know about

Voice ads are changing marketing, discover how and the top 5 tools to make them work for you.

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Should small businesses invest in biometric Ads?
Targeting May 18, 2025

Should small businesses invest in biometric Ads?

Ads that read your face? Biometric targeting is here: ingenious, creepy, or both?

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