Get started with GoAudience Personas in 4 steps

Overview

GoAudience Personas helps you understand who your customers really are and how they buy — then turn those insights into activation across Klaviyo, Meta, and TikTok.

In this guide, you’ll go from installation to activation in four simple steps.

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Step 1: Install the Shopify App

1. Create your workspace
2. Connect your Shopify store
3. Install GoAudience Personas app from the Shopify App Store

No credit card required to generate personas.

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Step 2: Generate Your Personas

Once connected:

• We analyze your last 12 months of customers
• We evaluate their lifetime purchase behavior
• We group customers into distinct personas based on buying patterns
• We enrich profiles with demographic signals (age range, income band, household indicators)

Processing time: ~24 hours (depending on store size).

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Step 3: Review Key Insights

Inside your dashboard, you’ll see:

• Persona size (% of customers & revenue)
• Average AOV, LTV, order frequency
• Time between purchases
• Product sequencing (P1 → P2 → P3)
• Bundle affinity
• Discount sensitivity
• Win-back timing recommendations

You can also filter by category or collection to analyze specific product lines.

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Step 4: Activate Personas

When ready, connect:

• Klaviyo → Sync persona properties + product feeds
• Meta / TikTok → Export persona-based audiences
• Future integrations (Google, CRO tools)

Activation is optional and available on paid plans.

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What Happens Next?

• Personas refresh monthly
• New customers are mapped daily
• Product feeds update dynamically as behavior changes

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If you need help interpreting your results, reach out to support or request a walkthrough.