Key takeaways:
- Facebook ads tools may save time, boost results, and simplify campaign tasks.
- Choose your marketing tool based on use case, budget, and integrations.
- Combine multiple Facebook advertising tools to scale your campaigns.
Running Facebook ad campaigns in 2025 means juggling a lot of stuff. You’ve got your creative, your budget, your target audience, and endless metrics to track. Also, there are a lot of Facebook ad tools that offer different angles at improving your campaign management.
Here you will find 10 best Facebook advertising tools and will be able to compare how they stack against each other in terms of pros, cons, and pricing.
Facebook Ads Manager (Native)
It’s the original Facebook ads tool that’s built by Meta. It gives you complete control over every part of your ad campaigns.
Pros:
- Direct integration with your ad accounts.
- Access to Facebook pixel, Facebook ad library, and audience demographics.
- You can create, test, and edit existing ads.
Cons:
- Can be clunky for beginners.
- The interface isn’t exactly user-friendly.
Price: Free.
Meta Business Suite (Native)
It’s basically your central hub where you can manage posts, messages, insights, and ads all in one spot. It’s handy for teams who participate in more aspects of social media marketing than just ads.
Pros:
- Combines Instagram and Facebook pages.
- Decent at reporting and scheduling.
- Solid account access control.
Cons:
- Can lag or bug out sometimes.
- Not built for deep ad performance tracking.
Price: Free
Meta Creative Hub (Native)
It’s a place where you can draft and share mockups. Meta Creative Hub is mostly beneficial for design teams and brainstorming ad creation.
Pros:
- Preview mobile ads.
- Good for pitching.
- Good for client approvals.
Cons:
- Doesn’t connect to ad accounts for live campaigns.
- Lacks campaign performance data.
Price: Free.
GoAudience
This tool is all about understanding and refining your target audience. It uses credit card data to spot buying patterns and give you the audience that’s actually interested in your product. You’d be selling to people who’ve already bought products similar (or even identical) to yours.
Pros:
- Easy to see impact on traffic and conversions.
- Helps retarget across audience networks.
- The platform is super simple to use.
- Excellent customer support.
Cons:
- You may have to test a bunch of audiences.
- Not always intuitive to use the tool.
Price: from $83/month with a free plan available.
AdEspresso
If you’re not into Facebook’s native tools, AdEspresso might make things easier. It’s perfect for A/B testing and fast ad creation.
Pros:
- User-friendly tool that makes it easy to create ads.
- Centralized management of Facebook ads, Instagram, and Google ads.
- A/B testing capabilities.
Cons:
- Bad customer support.
- Audience errors occur when publishing campaigns.
- Issues while developing campaigns.
Price: from $49/month, free 14-day trial available.
AdRoll
This tool allows you to stretch your Facebook ad campaigns across other channels. It mixes Facebook, Instagram, and more.
Pros:
- User-friendly interface.
- Personalized recommendations for ad placements and targeting.
- Managing ads across different platforms in one dashboard.
Cons:
- Allegedly tried to charge an old client of an ex-client from 5 years ago for fake invoices.
- Some say the app is incredibly confusing.
- The stats they give (like 50x ROI) may be made up.
- Bugs and glitches with automations.
Price: Hidden, requires contacting the sales team.
Canva
While not an ad manager, some could say it helps even more. You can use Canva to design eye-catching creatives for your landing pages and ads.
Pros:
- Easy to use even for beginners.
- Huge variety of templates for any marketing tool.
- Highly intuitive and editable.
Cons:
- Doesn’t run ads.
- Not connected to Facebook ad performance.
Price: From $12.99 with free tiers and free trials available.
AdStage
AdStage allows you to post multi-channel ads in one place and pulls detailed reports across multiple platforms. It’s a great Facebook ads tool when you need numbers and flexibility.
Pros:
- Extremely easy to pull account and campaign data into Google Sheets.
- Customer support is one of the most reliable and responsive.
- Robust Data API solutions and automations.
Cons:
- Some tables can take a while to populate.
- Has a learning curve.
- A little pricey considering the reports are buggy at times.
Price: Unknown
Hootsuite Ads
Hootsuite already handles social media marketing, and it can also help you run ads too. Manage everything in one place.
Pros:
- You can load a month’s worth of posts in one CSV and the calendar auto-fills.
- Simplified complex social media workflows in one intuitive space.
- Unified inbox pulls DMs, ad comments, and mentions from several platforms.
Cons:
- Investigating advanced analytics and automation has a learning curve.
- Pricing structure could be steep for small businesses.
- The platform can be a little slow.
Price: from $99 per user/month, has a 14-day free trial.
Agorapulse
Agorapulse allows you to manage your social media while saving time, staying organized, and measuring real business impact.
Pros:
- Great reporting features.
- Easy to connect and get started.
- Simplifies the management of multiple social networks.
Cons:
- Some users report poor customer service.
- Frequent bugs and periods of critical errors.
- Problems with Facebook message sync.
Price: from $79 per user/month with free plan available.
Why Use Facebook Ads Tools?
Running a campaign manually takes forever. Using Facebook ads tools is one of the best moves you could make as they bring you these benefits:
- Save time on campaign management. Set up automation, use templates, and spend less time tweaking.
- Improve ad targeting and personalization. Tools like Goaudience help you really know your target audience demographics and even build audience network strategies.
- Track and optimize ROI more efficiently. Reporting tools show your campaign performance in clear dashboards, helping you optimize ads in real time.
Make sure you create dedicated landing pages for the ads so they reflect the ad content accurately and don’t confuse potential buyers.
Criteria for Choosing the Right Marketing Tool
Not every marketing tool fits every team, so it’s important to define your goals before you pick one. Choose what works for you based on:
- Use case. Some marketing tools focus on ad creation, others on analytics or testing.
- Budget. Free Facebook marketing tools like Facebook Ads Manager are great, others like Goaudience come at a cost but with additional benefits.
- Integration. If you use Shopify, Meta Business Suite, or rely on Facebook Pixel, choose tools that connect smoothly.
How to Combine Tools for Maximum Impact
Using just one Facebook marketing tool can limit your growth. Mix and match based on your goals. For example, if you’re an agency, you may try to combine different tools with different strengths to achieve the best results. It may be pricey, but if it pays off, it’s worth it.
For small businesses, on the other hand, it may be better to stick with one paid tool and several free ones. This way, you won’t spend a fortune but will still be able to produce quality ads.
For example, Canva is a great option for ad creation from the design perspective, Facebook Ads Manager is solid for campaign management, and GoAudience is perfect for reaching the right target audience.
At the end of the day, the Facebook marketing tool variety depends on what your goals are and what budget you can afford. Paid Facebook ad tools are not a must, they’re mostly for convenience, and if you can’t afford to spend a lot of money on different tools, it only means that you’ll need to spend more time.
The quality of your ads won’t necessarily drop if you decide to use Facebook Ads Manager instead of a paid tool, especially if you have a dedicated team for the process.
Frequently Asked Questions
What are the best tools for managing Facebook dynamic ads?
Some of the best Facebook ads tools you should try are Facebook Ads Manager, Meta Business Suite, and Goaudience for strong target audience support and personalization.
Is there a free Facebook marketing tool for Facebook ad management?
Yes, Facebook Ads Manager and Meta Business Suite are free tools with everything you need to get started.
Are Facebook ad tools effective for small companies?
Yes, Facebook advertising tools like Facebook Ads Manager, Meta Business Suite, Canva, and others are great for small social media marketing teams and budgets.
What tool helps automate Facebook ads?
AdStage has some of the best reviews in terms of automation of Facebook ad campaigns, ad spend, and tracking Facebook ad performance.