Product

What you get when your
data finally talks back.

A single surface where raw signal becomes refined outcome, every question answered, every move accountable.

Scroll to begin
The diagnosis

You have 14,832 customers and one persona: everyone.

Aggregate dashboards hide the people inside them. Here's what's actually happening in your customer base, and why a single average is costing you six figures a year.

54%
never make a second purchase
11%
of customers drive 38% of revenue
47 days
median P1 → P2 window you're missing
01The cast

Personas your team can actually use.

Each persona is a real data product, who they are, how they behave, how they engage, and where they show up across your segment lifecycle. Every metric grounded in your customer data, refreshed quarterly, exportable to your team.

Margaret persona overview, who she is and how she behaves Margaret persona, how she engages and her path across segments

Meet the people behind your revenue.

Get persona profiles built from your own Shopify data, refreshed quarterly.

See your personas →
Aggregate dashboards tell you what happened. Personas tell you why, and what to do about it.
The argument for talking to your data
02The conversation

Then talk to them.

Each persona answers in first person, grounded in real customer data. The conversation is the fastest path from a question to a decision.

Talk to Margaret · Loyal segment
Live

Ask anything, in plain English

No SQL, no dashboards. One question, one answer, grounded in your real customer data.

Honest about what it knows

Personas infer from real signals, and say "I don't have that data" when the answer isn't in there.

From question to decision in seconds

Skip the research call. Get the why behind the numbers while the idea is still fresh.

Stop guessing. Start asking.

Connect Shopify and meet your personas in under five minutes.

Talk to your customers →
03The Map

Three views of the same revenue.

Segments tell you who. Flow tells you where they're going. The audit scores how healthy that motion is, in dollars.

See where your revenue actually lives.

Five behavioral segments, computed from your Shopify data. Each scored on revenue density, seed strength, and unlockable revenue, most brands find a six-figure opportunity hiding in plain sight.

First-Timer

51.1% of customers · 31% of revenue

#1 · Top Segment Volume-Driven Segment

Predominantly single-purchase shoppers with modest AOVs. They buy occasionally and respond to light incentives. Nurture with welcome flows, education, and timed reminders to a second purchase.

Key metrics
LTV
$49
AOV
$49
Customers
11,800
Growth signals

Revenue Density 0.61x, Seed Strength 3.4/10. Unlockable: $412K / year.

Discount, repeat, and unlock breakdown.

Breakdown View full profile

Repeater

19.9% of customers · 25% of revenue

#2 High-Value Growth Segment

Quality-seeking shoppers who spend more per order but buy infrequently. They prefer trusted brands and straightforward value. Win them with quality assurances and curated picks.

Key metrics
LTV
$117
AOV
$117
Customers
4,600
Growth signals

Revenue Density 1.26x, Seed Strength 8.7/10. Unlockable: $238K / year.

Discount, repeat, and unlock breakdown.

Breakdown View full profile

Loyal

4.8% of customers · 8% of revenue

#3 High-Value Growth Segment

Early repeat buyers with growing value. Shorter intervals between orders and balanced AOVs, primed for loyalty nudges and cross-sell recommendations.

Key metrics
LTV
$166
AOV
$75
Customers
1,100
Growth signals

Revenue Density 1.67x, Seed Strength 7.1/10. Unlockable: $94K / year.

Discount, repeat, and unlock breakdown.

Breakdown View full profile

At Risk

6.5% of customers · 22% of revenue

#4 High-Value Growth Segment

Infrequent but high-value purchasers. They deliver outsized revenue in single orders, nurture for occasion-driven and seasonal spikes with VIP-style treatment.

Key metrics
LTV
$392
AOV
$392
Customers
1,500
Growth signals

Revenue Density 3.38x, Seed Strength 5.2/10. Unlockable: $207K / year.

Discount, repeat, and unlock breakdown.

Breakdown View full profile

Lapsed

17.7% of customers · 14% of revenue

#5 Reactivation Segment

Value-prioritizing shoppers who favor moderate price points and convert with bundles or discounts. Focus on practical benefits and flexible payment options.

Key metrics
LTV
$88
AOV
$88
Customers
4,100
Growth signals

Revenue Density 0.79x, Seed Strength 4.6/10. Unlockable: $71K / year.

Discount, repeat, and unlock breakdown.

Breakdown View full profile

Watch your customers move.

Twelve months of customer movement across every segment, colored by persona. The view operators reach for when leadership asks "where are we losing them?"

12-month customer movement, by persona 3,247 customers · animated
First-Timer 842 Repeater 614 Loyal 781 At Risk 462 Lapsed 548 First-Timer 268 · -68% Repeater 694 · +13% Loyal 1,034 · +32% At Risk 528 · +14% Lapsed 817 · +49%
Today +12 months
First-Timer Repeater Loyal At Risk Lapsed

How healthy is your customer base, actually?

A 0–100 health score across five dimensions, revenue density, repeat purchase, discount health, LTV spread, and P1 → P2 velocity. The audit tells you what it's costing you, in dollars, this year.

Brand audit · Last 30 days
62 / 100

Your most loyal customers have been trained to expect deeper discounts with every purchase, they started at 20% on their first order and are now at 31% by their fifth, costing you $97,000 in recoverable margin per year.

Revenue density
14/ 20
Repeat purchase
8/ 20
Discount health
10/ 20
LTV spread
16/ 20
P1 → P2 velocity
14/ 20
Open Brand Audit

See the map of your customer base.

Segments, flow, and a dollar-graded audit, computed from your Shopify data.

Run the audit →
We found a $97K margin leak in the first audit. The fix took one Klaviyo flow change.
Director of CRM, premium apparel brand
04The loop

From question to shipped work, in one window.

Press ⌘J anywhere to open the command surface. Ask the question you'd ask a strategist. GoAudience returns grounded diagnostics, drafts the flow, the campaign, or the audience, and syncs to Klaviyo with one click.

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